An Interview with Publisher Aaron Davis and Editor Roxanne Steiner

In the world of wine publications, a new player has arrived with ambition and passion. Wine Savvy, a fresh face in the wine industry, has made significant strides in just six months since launching its website. Now, the magazine is making an even bolder move by releasing its first print editions, kicking things off with a special two-part holiday series. We sat down with Publisher Aaron Davis and Editor Roxanne Steiner to discuss the release, their vision for the magazine, and what wine lovers can expect from Wine Savvy.

The Beginnings of Wine Savvy
Though Wine Savvy is still in its infancy, the publication’s trajectory has been impressive. In just half a year, it has attracted a following of wine enthusiasts and industry insiders alike with its focus on thoughtful storytelling, emerging winemakers, and insights that go beyond the ordinary.

“When we launched the website six months ago, we knew we wanted to do something different,” says Aaron Davis, publisher of Wine Savvy. “We didn’t just want to be another wine blog or magazine. We wanted to create a platform that educates, inspires, and gives a voice to the people shaping the future of wine.”

The magazine has already gained traction by spotlighting underrepresented regions and offering content that resonates with readers looking for deeper insights into wine culture. The two-part holiday print edition is the first step in what Davis and Steiner see as a long-term journey into building a trusted, comprehensive resource for wine lovers.

Why Print? Why Now?
Launching a print edition within the first year of a publication’s life might seem ambitious, but for Davis and Steiner, the timing couldn’t be more perfect. They both believe there’s something unique about the tactile experience of holding a magazine in your hands, especially in a world where so much content is consumed digitally.

“Print offers a different level of engagement,” explains Roxanne Steiner, editor of Wine Savvy. “It’s more personal, more reflective. When someone picks up a physical copy of Wine Savvy, they can sit with it, savor it, much like they would a good bottle of wine. It’s about creating an experience, not just delivering information.”

For Steiner, who has been instrumental in shaping the editorial direction of Wine Savvy, this debut print edition is more than just a publication—it’s a statement of what the magazine stands for. “We’re passionate about storytelling,” she adds. “We want to explore not only the wines themselves but the people and places behind them. That’s what the two-part holiday edition is all about.”

What to Expect from the Holiday Editions
The two-part holiday edition of Wine Savvy promises to be a celebration of the season and a toast to what lies ahead. The first issue will dive deep into emerging winemakers, particularly from regions not often in the spotlight. Readers can look forward to exclusive interviews, such as those with up-and-coming winemakers in the Loire Valley, offering fresh perspectives on the industry.

The second issue will highlight the culture of celebration, exploring the role of wine in holiday traditions around the world. Steiner shares a glimpse of what’s to come: “We wanted to capture the spirit of the season, not just through the lens of well-known regions or high-profile labels but by shining a light on the diversity and richness that exists in the world of wine.”

In addition to feature stories, both issues will be filled with insights from sommeliers, vintners, and wine experts, making them must-reads for anyone with a passion for wine, whether a casual enthusiast or a seasoned connoisseur.

Looking Ahead
While the holiday issues mark a major milestone for Wine Savvy, Davis and Steiner are already looking ahead to what the future holds. With a focus on growing the print and digital platforms simultaneously, the team is committed to expanding their reach and deepening their coverage of the wine world.

“There’s so much more we want to do,” says Davis. “The holiday editions are just the beginning. We have exciting plans for the coming year, from expanding our regional coverage to featuring more voices and perspectives from all corners of the wine world.”

For both Davis and Steiner, the heart of Wine Savvy lies in its ability to connect readers to the stories behind the wine. Whether through print or digital, their mission remains the same: to inspire and educate by offering something fresh, relevant, and, above all, insightful.

Final Thoughts
As Wine Savvy prepares to deliver its first print editions to readers, both Davis and Steiner emphasize that this is just the start of a much larger journey. “We’re building something that we hope will stand the test of time,” Davis says. “Our goal is to create a magazine that people turn to not just for reviews or recommendations, but for the stories that deepen their understanding and appreciation of wine.”

With a two-part holiday series leading the way, Wine Savvy is making a splash in the world of wine publications, offering a fresh take on an ancient craft.

Dear Wine Enthusiasts,

Welcome to Wine Savvy Magazine, where we celebrate the rich tapestry of stories and people behind every bottle of wine. As the Publisher, it is my honor to introduce you to a publication that goes beyond the glass, bringing you closer to the winemakers, vineyard owners, and passionate individuals who dedicate their lives to the art and science of winemaking. At Wine Savvy, we strive to uncork the stories behind every bottle of wine. From the vineyard

At Wine Savvy, we believe that every wine has a story worth telling. From the historic vineyards of Burgundy to the innovative wineries emerging around the globe, our mission is to uncover the personal narratives, triumphs, and challenges faced by those who craft the wines we love. We are committed to providing you with insightful interviews, in-depth vineyard stories, and expert perspectives that highlight the human element of the wine industry.

Our dedicated team of editors, writers, and critics share a passion for storytelling and a deep respect for the craft of winemaking. We are excited to bring you exclusive content that not only enhances your appreciation of wine but also connects you with the people who make it all possible. Whether you are a seasoned connoisseur or a curious newcomer, Wine Savvy offers something for everyone.

Thank you for joining us on this journey. We look forward to sharing the fascinating world of wine with you and hope that our stories inspire and enrich your wine experience.

Cheers to discovering the people behind the wine!

Warmest regards,

Aaron Davis
Publisher, Wine Savvy Magazine